McDonalds on Fire

Wendy’s Keeps Savagely Destroying McDonald’s & Its Fans On Twitter

Who’s the sassy kid running the Wendy’s Twitter account? Because they’re saving the company a ton of advertising by destroying McDonald’s every chance they get.

In what should have been a triumphant announcement by McDonald’s about its more sustainable “never frozen beef” push ended in disaster when Wendy’s came in and derailed everything. It all started when McDonald’s opened itself up for attack when it announced “by Mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef.”

To which Wendy’s snuck in with “So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.”

The easy burn earned Wendy’s a ton of retweets and loves (which mean absolutely nothing on Twitter). Someone mentioned that the whole thing could be an April Fools gag. Wendy’s shot back saying that “The only joke here is this announcement.”

Even when random people tried backing McDonald’s up Wendy’s wasn’t about to get all stodgy and corporate. Burning one possible customer for the bloodlusting multitudes is a calculated risk that paid off. Everybody likes seeing a fail.

Social media is a double edged sword for advertisers. Wielded right you can get way more brand engagement than you could from a TV commercial. On the other hand trying to go for an “edgy” approach on social media could easily land you in hot water. Most brands play it safe and as a result come across as nothing more than a press release dumping ground that lacks humanity. What Wendy’s has done is shown a rare moment of acting like something more than just a soulless brand, while still pushing its product at the same time.

KFC, which in recent years has gone on a bizarre marketing campaign could probably learn a thing or two from Wendy’s.

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