Ever Wondered What Goes Into Making Your Frames?
Glasses and sunglasses are possibly one of the most widely worn fashion accessory worldwide. They are both fashionable and, obviously, practical for those who rely on them to help with their vision. We manage to pin down Ryan Nix; head designer and creative manager at Bailey Nelson to chat about what goes into designing and manufacturing glasses frames and what we can expect to see in glasses trends in the future.
Bailey Nelson is an Australian eye wear design company, founded in Bondi Beach in 2012. It has found its way to a comfortable spot in the eye wear game, boasting top designs for an affordable price. They pride themselves in designing prescription glasses, sunglasses and nonprescription polarised glasses for the ‘style savvy’ and, in my opinion, they have nailed it. Now with 21 boutiques in Australia, seven in London, seven in Canada and four recent openings right here in New Zealand it seems like the rest of the world think that they have nailed the concept too.
“Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eye wear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eye wear frames at a reasonable price, backed up by great service.”
Bailey Nelson has cleverly broken down the concept into five key tips. 1. Everything is designed by themselves; this allows them to add to a collection whenever, allowing us to choose from the latest eye wear. 2. They only use the best materials from sources all over the world where they have built great relationships. 3. Their glasses are all crafted by experts . 4. They call ‘extras’ essentials, so you never have to pay more for anti-reflect lenses or polarising. And 5, they “do things the smart way” so we get great glasses at a great price and have a great time doing it. And who better to interview than the head designer of it all. Ryan has been designing glasses for eight years, and clearly he is going a great job at it. Be sure to get in to one of their shiny new stores to try a pair on for yourself.