Inside M2 Magazine 10th Birthday Issue

It’s a bit of a landmark for M2 Magazine this month: New Zealand’s #1 men’s magazine is celebrating its 10th birthday. In honour of the momentous occasion we’re taking a look back at 10 of our cover men, one for each year, and where they are today. Take a step back into the past with us as we recall the people and events that dominated our social consciousness over the last decade.

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Also in this Issue


The World’s Most Brutal Sport
The sport that’s “too small to be a real war and too cruel to be a game.”

We’re Only Earth’s Second Deadliest Animal
The first might surprise you.

The M2 Luxury Cocktail Party
A night of glitz, glam, and drams.

7 Cycle Tours For Your Bucket List
Leisure or adventure – you choose.

What’s Wrong With Northland?
Why is Winston Peters’ win in Northland so significant, and is this as big a loss for National as they say it is?

18 Foods to Experience Before You Die
From the deliciously exotic to the downright strange, here’s a platter of foreign fare you might love or loathe…



The Girls of Thrones
The lovely ladies of Westeros we all love. Or hate. Or love to hate.

Earthquakes, botched spy operations, utopias, apocalyptic deserts and more…

It’s Action Bronson, Mike Oldfield, Pokey LaFarge and the return of Van Halen.



12 Things Truly Confident People Do Differently
So you think you’re confident? Let’s see how well you stack up.

Why You Want Problems

Creative Hype
This is one success story that truly lives up to the hype.

What I Learned from Necker Island


Fashion & Style

Hublot, Dior, Gucci, Montblanc – everything you need to get into winter in style.

Health & Fitness

Beating Cancer Au Natural
One man’s story of how he beat terminal brain cancer chemo-free.

How to Man Up for a Marathon
There’s more to running than stretching and a good pair of running shoes.


The Perfect Storm
When Lamborghini releases a new car named after a tropical cyclone, it’d be rude not to take it for a spin…

Back to the Future
It was back to the drawing board in designing the new Ford Mondeo. But what resulted was a work of art.


Andre profileA survey on happiness that was conducted a few years ago found that the most content and fulfilled elderly people lived their lives in defined chapters. There were real turning points in their lives along the way that they could build moments and memories around. To me, that makes perfect sense. Chapters, after all, are how we process and break down all the details of a much larger story. We will of course create and celebrate milestones along the way. These milestones are relative in scale, but are still markers in our journeys. As this issue goes to print, New Zealand and Australia commemorates the anniversary of the Gallipoli landings; the scale of this benchmark is unfathomable. With this issue, M2 magazine is also celebrating 10 years. For an independent New Zealand company, this is a first chapter we are incredibly proud of. On a much more personal level, on the very day that I write this letter, I welcome my new baby girl into the world. That’s really what life is about I guess – milestones of all types. We hope you enjoy this issue of M2, and we thank you for being a part of the first 10 years!

– Andre Rowell, Editor M2 Magazine

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